Our society deals with advertising everyday. The majority seem to be annoyed by it, while vast a number of individuals also seem to enjoy a good laugh in between television programming. But what is advertising, and how can it be seen as a form of creativity?
This blog seeks to address the following three elements, to be discussed collectively in defining advertising creativity:
1) Defining advertising through a concise history of its origins, throughout the world, and in the
2) Advertising today and its various creative forms
3) Comparing advertising to other creative periods in terms of linear and lateral thinking
Also, a personal creativity project looking at current advertising in its various creative forms will also be analyzed, using a creative model to underline different techniques used in creating ads.
A note to readers: This blog does not seek to address ethics in advertising, a topic which many times would invite polarizing opinions and heated discussion, but which are beyond the scope of this blog. Instead, this paper looks solely at advertising as a form of creativity.
No comments:
Post a Comment